Make it Easy to Share
If you want your content to get shared on social media, you need to make it easy to share it. Add those social sharing buttons! Even if a person enjoys your content and think their friends would also be interested in it, they’re probably not willing to do more than just hit a button to do so.
Strong Main Picture
Social media is becoming more and more of a visual environment. Outlets such as Instagram, Pinterest, and Tumblr are huge and they thrive on being visual. When a page is shared on Facebook, Facebook automatically pulls an image from the page to appear with the link and headline. A strong main image will help grab a reader’s attention as they skim through their social media newsfeed.
Quality Content With a Good Heading
No matter how easy you make it to share your content, nobody is going to want to share something that’s boring and poorly written, unless they are sharing it as an example of something boring and poorly written. But if your content is clear, interesting, funny, unique, eloquent, etc., people will want to share it.
A good headline is essential because, along with the main picture, a headline is one of the first things a person will see when an article appears in their social media feed. You need a headline that tells readers exactly what they can expect, but in a way that’s clever, witty, or intriguing.
There will always be a place for quality, long form articles on the Internet. But on social media, people love things that are quick, punchy, and something they can get the point of just by skimming through it. This is exactly why list posts are so popular.
With the popularity of smartphones, people are checking their social media feeds on the go more than ever. If they open a link and see an article that seems too long, they may not have the time to read much, if any of it. They might think they’ll come back and read it later, but odds are, they’ll forget they even clicked on it pretty quickly. If people aren’t reading, they’re definitely not sharing. But if people can at least get the gist of your post just by scrolling through, you have a better chance of getting shared.
Infographics may very well be the ultimate in skimable, sharable content — they present information in a concise “just the facts” style, they can be understood very quickly, and people love to share them.
Use Hashtags, Mention Relevant People/Companies
The whole point of hashtags is to make it easy to find social media content pertaining to a certain topic. So why not put them to good use? That way, your content is more likely to find its way to people who are likely to be interested in it.
Tagging relevant people or companies in posts brings it to the attention of the people managing those pages and in some cases, could get you a share. For example, if you’ve written a blog post about outfits you made with clothes from Macy’s and share it on Twitter mentioning @Macys in your tweet, there’s a possibility the person running the Macy’s Twitter page will read it and give you a re-tweet.
Share New Content More Than Once, Re-share Old Content
People’s social media feeds are full of links and tend to be updated with new content pretty quickly. If you share new content one time, you run the risk of your link being lost in a crowded social media feed. But if you share more than once, you have another opportunity to get a reader’s attention. Also, don’t forget to occasionally re-share old content. Maybe something you wrote months ago is suddenly relevant to something happening right now. Sharing it again could get some more readers.