Content Marketing is an essential part to any marketing plan. Writing your own blogs or original posts and sharing those ideas across different social media platforms will definitely help your business grow, but not without some structure and planning. We’ve come up with a series of tips to share with you that are sure to increase your company’s presence online. Check it out.
1) Everything must be planned
Although it would be easy to just down at your computer and type, good content in fact takes some good planning. Sit down with your marketing team and find out what your company’s goals are for the upcoming months. Figure out what content will help your business grow while still remaining credible and personable. Once you’ve done that, come up with the core message for each piece of content, maybe even a secondary message for some, and useful keywords. And don’t forget to create a spreadsheet with your ideas, deadlines, strategy, and whatever else you need to stay organized. Chapter 1 of the Advanced Content Marketing Guide offers some extra tips for planning amazing content for your site.
2) Value your research
With great content comes great research. When researching information for your blog post or article, it is essential that you convey accurate information to the public. You may want to make a sale, but your first obligation should always be to the truth. To make sure you do this, try gathering information from primary sources only, such as published documents, accredited articles or news sources, speeches, interviews, or records. Avoid opinion articles from other bloggers from personal blogs or customer review sites. Furthermore, to make sure you’re giving your readers the truth and just the truth, fact-check your work, that is, making sure everything that comes from an outside source is factual. This is often easiest and most effective when done by a colleague or fellow blog writer. With a fresh pair of eyes, your fact-checker might find something you accidentally misquoted or overlooked.
3) Write for the right audience
Choosing your customer is essential when creating your content. Once you’ve found your market niche, do some research to find out what kind of people are in that market, and what they are looking for (some good resources for this are Kissmetrics or Google Adwords). Ask yourself if your customers would benefit from reading content on the topic you’ve chosen, and what kind of approach you will take that most encourages them to engage or connect with you.
4) Choose how you will organize your content.
There’s lots of layouts to choose from when it comes to structuring your content, and you want your information to be organized in a way your readers will understand it best. Perhaps you are publishing an interview with someone, in which case a Q&A format might be the best way to convey the information. On the other hand, you could be issuing a series of steps or a “how to” on a particular topic. In this situation, a list format with a brief introduction and conclusion will be easier for your readers to follow. You might just have a lot of important information to get out to the public in the most efficient way possible. Here, you might use an inverted pyramid structure, putting attention grabbing facts and basic details at the top, and working your way down with less important facts towards the bottom. If you want to go above and beyond these text formats, consider multimedia options, such as videos, podcasts, or webinars. These are just a few examples of content organization; check out chapter 6 of the Advanced Content Marketing Guide for more options and advice.
5) Keywords, keywords, keywords
To get your posts more visits, you’ll need to find out what your customers are searching for, similar to the research done in step 3. Once you’ve found the right keywords, make sure they appear often within your content or in your title. However, remember that you are writing for real, live people, not for a search engine; too many keywords might make you appear “spammy.” Try using Google Trends to make sure you’re on the right track. Although you want to optimize for those engines, you need to make sure your content is readable and easy to grasp for your audience first.
6) Write like a pro
Easier said than done right? Whether you have a way with words or not, there is a method to writing amazing content that will give your business a boost, and that’s making sure you follow a certain process before you publish. As we’ve already discussed, first you must pick a topic, do your research, and decide how you want to organize your thoughts. Then, its time to write. Sometimes it’s best to just sit down and let your thoughts flow, other times it’s best to start with an outline. Sometimes you may encounter writer’s block and the best thing might be to focus your attention elsewhere for a while before your ideas start flowing. Once you have written your post, however, no matter how crunched for time you are, take a step back from your work and “cool off.” It’s impossible to make good edits if you look back at your work right away. Take a break, walk around, then come back in an hour, a few hours, or even a day to make your edits. Editing can be everything from fixing your spelling errors, to fact-checking, to making sure you employ the correct keywords. Also be sure you have a captivating introduction and a strong conclusion – often including a call to action to give you potential for a sale. Your title might need some editing too: it should be descriptive, clickable, and including primary keywords. It should be clear what your content is about, not confusing to the readers. Editing is a lengthy process, but it’s worth it.
7) Share your content
Just as there are lots of ways to organize your content, there are lots of ways to share it. Whether it be through an emailed newsletter, a Google+ account, or a Facebook/Twitter post, you want to make sure your content gets seen, and most importantly seen by the right people. If your customers are in your circle, put it on Google+; if they are on Twitter, tweet about it, and more than just once. Add a captivating image to get people to notice your post and make sure to use intriguing wording as well. Even after the day your content is posted you can keep referencing back to it, whether through individual posts on your profile or replies to other users.Find other users or bloggers on various platforms and engage with them. When possible, employ your content in your interactions, but most importantly build relationships with potential customers. Once again, make sure you have a plan and a schedule to when you want to share your content on social media.
So there you have it folks: the advice we think you should remember when it comes to Content Marketing. You have the tools to get started, now just start working on your company’s content so you can get growing and get shared!